For those that enjoy data, SlideShare provides analytics for uploaded content on the SlideShare website! In addition to providing totals, there are a variety of options you can use to drill down to the information you’re most interested in.
SlideShare Analytics are divided across the following tabs:
- Social Shares
Each tab contains a drop-down button labeled “_ Uploads” in the right corner. This button can be used to display information for either all of your uploads or a specific upload only.
Some tabs also provide a Time Period option to the right of the drop-down “_ Uploads” button, that you can use to filter your data by the following increments:
- 1 Week
- 1 Month
- 3 Months
- 6 Months
- 1 Year
Updates have been made in order to increase the accuracy of SlideShare Analytics. As a result, you may see some changes in the view counts and analytics of your uploads.
Continue reading below for a thorough tour of the different analytics available to you!
The Summary tab of your SlideShare Analytics contains a quick view of your content’s performance on SlideShare:
- Upload Views – A graph showing your total upload views
- Top Content – A list of your top content on SlideShare by name and view count
- Traffic Sources – A chart showing the unique traffic sources for your upload views
- SlideShare Actions – A table showing the total number of actions viewers have taken on your content
View analytics are broken down into two sub-tabs: your views and their sources. Let’s dive into the information each contains!
Within the Views tab of your SlideShare View Analytics, you’ll see a graph that shows the total views for all of your uploads by default. In the upper-right corner, you can:
- Toggle the time period of views displayed
- Filter to see data for a specific upload vs. all uploads
- Select between particular view “types” (Total, On SlideShare, or Embed)
Below the Views graph is the “Top content” section where you can see which of your uploads (by name and view count) rank in the list of your top 5, 10, and 20 uploads.
SlideShare counts every page load as a view. For example, if your upload is embedded on a website page, a view will be counted and added to your upload’s total view count every time the page loads.
In addition to counting views for public uploads, views are also counted for uploads that are private. The views reported on a private SlideShare upload can be due to any or all of the following reasons:
- Viewing the upload from your own account
- Sharing a secret link to the private upload with someone who then views it
- Embedding the private upload on a webpage or blog that gets traffic
Within the Sources tab of your SlideShare Views Analytics, you’ll see a graph that shows the traffic sources for all your upload views by default. In the upper right corner, you can manipulate the time period and set a particular upload you want to view sources for.
SlideShare's source labels explain where your viewers are coming from. The source labels available are:
- Direct – Viewers who come directly to your upload through:
- Typing its URL in a browser
- A bookmark
- A link in an email or instant message
- An unknown source
- Referral – Viewers who click a link on a webpage (which is not categorized as a search or social site) and land on your upload’s view page
- Search – Viewers who click on your upload when it’s shown in the search results of search engines such as Google, Bing, Yahoo, etc.
- SlideShare – Viewers who click on your upload when it’s shown on SlideShare pages (e.g. your profile, someone else’s profile, or related content) and land on your upload’s view page
- Social – Viewers who click a link on a social site (e.g. Facebook, Twitter, LinkedIn) and land on your upload’s view page
Below the Sources graph is the “Top sources” section where you can see which of your uploads (by URL, source, and view count) rank in the list of your top 5, 10, and 20 uploads.
The Actions tab shows a breakdown of viewer and social interactions for your uploads. In the upper right corner, you can switch between the time period you want to view data for, as well as the data sets for a particular upload in comparison to all uploads.
SlideShare’s action labels explain the type of actions viewers take related to your upload(s), such as:
- Downloads – Tracks the number of times an upload has been downloaded by viewers
- Likes – Tracks the number of times an upload has been liked by viewers
- Email – Tracks the number of email shares that have been made of your upload by viewers
- Comments – Tracks the number of comments left by viewers on your upload
Comments on uploads are not supported or tracked at this time.
You’ll also see a table at the bottom of this tab that lists the number of actions taken by viewers on each of your uploads in a side-by-side comparison.
Using the Export tab, you can download analytics data for a single upload, or all of your uploads, as a CSV file.
To export your data:
- Choose if you want to export data for all of your uploads, or a single upload using the “_ Uploads” drop-down menu in the upper-right corner
- Set the Date Range of the data you want to export
- If you choose “Custom date”, you’ll need to pick a “Start Date” and “End Date”
The Social Shares tab provides an overview of how many times your upload(s) has been shared across various social networks individually, and as a total count.