Primary use case: user’s come to Scribd to read long form content, download and share w/ friends on Facebook.
120 - 150M Average Monthly Visits in 2012 from 220 Countries.
Over ~200M Average Pageviews p/Month in 2012.
Traffic is driven by search and sharing, including other publishers using our document embeds, like TechCrunch, HuffingtonPost, Mashable and hundreds of others.
70% direct organic search
15% of visitors from embeds
8 - 10% from sharing
Two primary business models:
Ad monetization model - users upload content, we serve ads against it.
Freemium - after 6 weeks, a document uploaded to Scribd it is no longer freely available for download. The user must then either upload a document to get one in exchange or create an archive membership for unlimited downloads.
Third business model/revenue stream:
Scribd store - for users wish to sell their content on the Scribd ecomm site.
Who’s creating and uploading content on Scribd?:
Over two-hundred publishing partners including Wiley, Random House, Simon and Schuster.
Corporate publishers such as Facebook, Microsoft, Intel, Cisco and Ford Motor Co. - upload white papers and content to use Scribd’s platform to understand how users are consuming their content using Scribd Prostats.
Scribd is the official document sharing site of the Federal Government - documents from the White House, members of Congress, and federal agencies like the FCC.
UGC Content - everything from resumes to school work to legal documents are uploaded to Scribd, converted to HTML5 and made discoverable to search engines by our incredible SEO engine.
User insights on Scribd:
Understand not only how your content is consumed on Scribd, but the attributes of those users with Scribdata.
About the Scribd Ad Offering:
Demo (Quantcast), Behavioral (Bluekai), Contextual (Proximic), Audience targeting, and upcoming Facebook attribute targeting (Likes, Interests and Fans of).
Use Scribdata to find and understand your audience
Extend your audience buy off-network, targeting look-alike users on Rubicon and AdMeld.
23 IAB Standard categories
200+ targetable subcategories
Ability to contextually understand and classify 9 languages, including English, Spanish, Portuguese, Italian, German, French, Dutch, Polish, Russian.
Multiple redundant systems utilizing proprietary and 3rd-party technology to understand the context of Scribd content.
Partnering with Proximic to ensure brand-safe contextual classification.
IAB Standard ads:
300x250, 728x90 and 468x60
Rich-media, expandables and remarketing
300x600 unit pinned in the right sidebar
Custom ad units up to 679x779 (full-document page)
Document page reskins
Scribd promoted Tweets, outreach to over 90k Facebook and 78k Scribd user follows
Promoted advertorial content:
Promoted and targeted content loaded into Scribd user’s reading feeds
Brand sharing events and make your message sticky across sharing from Facebook and Twitter to Scribd.