About Scribd:

• Facebook Instant Personalization partner
• 1 of 8. - http://www.facebook.com/instantpersonalization/

• Largest social publishing site on web.
• Primary use case: user’s come to Scribd to read long form content, download and share w/ friends on Facebook.
• 120 - 150M Average Monthly Visits in 2012 from 220 Countries.
• Over ~200M Average Pageviews p/Month in 2012.
• Traffic is driven by search and sharing, including other publishers using our document embeds, like TechCrunch, HuffingtonPost, Mashable and hundreds of others.
• 70% direct organic search
• 15% of visitors from embeds
• 8 - 10% from sharing
• 5% type-in
• Two primary business models:
• Ad monetization model - users upload content, we serve ads against it.
• Freemium - after 6 weeks, a document uploaded to Scribd it is no longer freely available for download.  The user must then either upload a document to get one in exchange or create an archive membership for unlimited downloads.
• Third business model/revenue stream:
• Scribd store - for users wish to sell their content on the Scribd ecomm site.
• Who’s creating and uploading content on Scribd?:
• Over two-hundred publishing partners including Wiley, Random House, Simon and Schuster.
• Corporate publishers such as Facebook, Microsoft, Intel, Cisco and Ford Motor Co. - upload white papers and content to use Scribd’s platform to understand how users are consuming their content using Scribd Prostats.
• Scribd is the official document sharing site of the Federal Government - documents from the White House, members of Congress, and federal agencies like the FCC.
• UGC Content - everything from resumes to school work to legal documents are uploaded to Scribd, converted to HTML5 and made discoverable to search engines by our incredible SEO engine.
• User insights on Scribd:
• Understand not only how your content is consumed on Scribd, but the attributes of those users with Scribdata.

About the Scribd Ad Offering:

• Targeting:
• Demo (Quantcast), Behavioral (Bluekai), Contextual (Proximic), Audience targeting, and upcoming Facebook attribute targeting (Likes, Interests and Fans of).
• Data:
• Use Scribdata to find and understand your audience
• Extend your audience buy off-network, targeting look-alike users on Rubicon and AdMeld.
• Content Verticals:
• 23 IAB Standard categories
• 200+ targetable subcategories
• Ability to contextually understand and classify 9 languages, including English, Spanish, Portuguese, Italian, German, French, Dutch, Polish, Russian.
• Brand-safe targeting:
• Multiple redundant systems utilizing proprietary and 3rd-party technology to understand the context of Scribd content.
• Partnering with Proximic to ensure brand-safe contextual classification.
• IAB Standard ads:
• 300x250, 728x90 and 468x60
• Rich-media, expandables and remarketing
• Non-standards:
• 300x600 unit pinned in the right sidebar
• Video Interstitials
• Custom ad units up to 679x779 (full-document page)
• Document page reskins
• Social outreach:
• Scribd promoted Tweets, outreach to over 90k Facebook and 78k Scribd user follows
• Promoted advertorial content:
• Promoted and targeted content loaded into Scribd user’s reading feeds
• Sponsored sharing:
• Brand sharing events and make your message sticky across sharing from Facebook and Twitter to Scribd.